Search
engine optimization is probably the single most important marketing
technique that a website owner can do to increase visibility
and visitors.
Greater visibility and highly targeted visitors improve sales,
which in turn, improves the bottom-line.
Numerous
studies have proven just how important SEO is for online businesses:
- 50%
of those who bought from online retail sites arrived via the
search engines.
- Between
85 and 90% of people use search engines to find websites
they've never visited before.
- The
Financial Times reported August 2002, that every day over 340
million web users rely on search engines to locate new businesses.
- 57%
of Internet users search the web each day, making search
the second
most popular Internet activity next to checking email
(81%).
Studies
have also proven that SEO has the best return on investment
(ROI) of any form of advertising in terms of cost-per-acquisition
(CPA). Savvy website owners who realize just how fierce
competition on the Internet is use SEO to position their
business ahead
of their competitors.
If
you are not incorporating SEO as part
of
a website marketing/promotion strategy you are
losing out, because your competition mostly likely is!
Integrated
Media Solutions provides Search Engine Optimization Services
for Toronto, Mississauga, The GTA, Kitchener, Waterloo, Cambridge
and Guelph. |
